The Western Custom Of A bride Wearing A white Wedding Dress, came to symbolize purity in the Victorian era (despite popular misconception and the hackneyed jokes of situation comedies the white dress did not actually indicate virginity, which was symbolized by a face veil). Within the "white wedding" tradition, a white dress and veil would not have been considered appropriate in the second or third wedding of a widow or divorcee. The specific conventions of Western weddings, largely from a protestant and Catholic viewpoint, are discussed at "White wedding."

A wedding is often followed or accompanied by a wedding reception, at which an elaborate wedding cake is served. Western traditions include toasting the couple, the newlyweds having the first dance, and cutting the cake. A bride May throw her bouquet to the assembled group of all unmarried women in attendance, with folklore suggesting the person who catches it will be the next to wed. A fairly recent equivalent has the groom throwing the bride's garter to the assembled unmarried men; the man who catches it is supposedly the next to wed.

A modern tradition is for brides to wear or carry "something old, something new, something borrowed, something blue" during the service. It is considered good luck to do so. Often the bride attempts to have one item that meets all of these qualifications, such as a borrowed blue handkerchief which is "new to her" but loaned by her grandmother (thus making it old).